Ad-spec by default
Every deliverable is a set — 9:16 + 1:1, three hook variants, captions, music-cleared. The cutdown your paid-media team would build is the baseline.
Six ad-spec videos a month.
The same creator next month.
Furtuna Studio is the retainer UGC studio for lifestyle and wellness brands. One slot. One creator. A month of paid-ad-ready video, shipped in the shape your Ads Manager already eats. Your March winner makes April’s ad too.
1 slot6 videos3 hook variants9:16 + 1:110-day ship48h reply
Same creator, next month
Winners rebook. The brand keeps the same rate; the creator gets +5%. Product knowledge and voice compound instead of resetting.
Lifestyle & wellness only
One casting lens, one claims vocabulary, one aesthetic code. The roster actually matches the brief, because the brief is its native habitat.
Cast acrossSkincareSupplementsFitnessHome careBeautyMind careNutritionRecovery
Cohort 01
The first cohort shapes the studio.
- For brands
10 slots open.
Prices lock for 12 months from your first Pilot or Studio month.
- For creators
20 slots open.
First-look on every new brief. +5% rebook uplift from month one.
- For both
Read by hand.
Samuel and Dair see every intake personally. Nothing automated. Buckle up.
For brands
Bring the brief.
Ship the ads.
Reply48 hoursSame-day read, full response in 48h.
Pilotfrom $1,850One-off, 5 videos, 10 days.
Studiofrom $2,900/moRetainer, 6 videos, same creator.
Studio+from $5,400/moRetainer, 12 videos, priority matching.
Pick the shape of the first run.
Pilot
from $1,850
One creator, one style, first run.
- Ad-spec bundle included
- 90-day standard licence
- One creator, hand-matched
- Videos
- 5
- Delivery
- 10 days
- Styles
- 1 style
- Revisions
- 1 round
Studio
from $2,900 / month
Monthly flow of paid-ad-ready UGC.
- Ad-spec bundle included
- 90-day standard licence
- Rebook rights on winners
- Videos
- 6 / mo
- Delivery
- 10-day slots
- Styles
- up to 2 styles
- Revisions
- 1 round / video
Studio+
from $5,400 / month
Sustained paid testing across angles.
- Ad-spec bundle included
- 90-day licence + one 12-month extension
- Priority matching on roster
- Videos
- 12 / mo
- Delivery
- 10-day slots
- Styles
- up to 3 styles
- Revisions
- 1 round / video
Economics
Priced per outcome, not per creator.
Per retainer month on Studio.
- 6
- videos, each in ad-spec
- 18
- hook variants across the month
- 2
- aspect ratios per video (9:16, 1:1)
- 1
- revision round per video
- 90
- days of paid + organic licence
- 10
- day delivery from kickoff
Per retainer slot on Studio.
- $1,500
- baseline pay for 6 videos
- +5%
- per rebook cycle (cap +15%)
- 10
- day payout after acceptance
- 1
- revision round, scoped upfront
- 3
- slot cap per creator per month
- 100%
- of rights cleared only for Furtuna work
For creators
Paid work.
On time.
Clear brief.
- Rates
- $200 – $300 per finished video. Winners rebook at +5% per cycle, capped at +15%.
- Payout
- On delivery and brand acceptance, within 10 days. Wise, Stripe, or PayPal.
- Briefs
- A shot list with scope, usage, rights, and timing on one page.
- Revisions
- One round is scoped in. Anything beyond is its own line, agreed before you shoot.
- Review
- 3 business days from reel to reply. By a human.
How it works
Brand path
Apply
Send product, category, timing, budget range, and what the content should do. 60 seconds.
Reply
Same-day read. 48 hours to a yes, a not-now, or a sharper brief to aim for.
Kickoff
Approved brands get a shared brief, a matched creator, and a locked scope. Invoice goes out before we shoot.
Ship
Videos arrive in paid-ad spec on the dates the brief schedules. Acceptance releases the creator payout.
Creator path
Apply
Send reel, handles, location, categories, and how you like to be paid.
Review
We look at craft, category fit, briefability, and reliability. 3 business days.
Onboard
Accepted creators sign terms, set up payouts, and get the brief format.
First brief
When a brand fits, you get the shot list with pay, scope, and usage on it.
Terms
Terms, in plain language.
Creator Agreement
The intake confirms the basics. Full terms are agreed before the first paid shoot.
- Rights are granted only on videos commissioned through Furtuna Studio.
- Pay bands are visible before any paid work is accepted.
- Payment releases on delivery and brand acceptance, within 10 days.
- One revision round is included; anything beyond is scoped before you shoot.
- Rebook invitations arrive before month-end; accept, pass, or pause.
- Any payout cleared stays cleared, regardless of future work.
Brand Agreement
Brand terms are confirmed during admission, before production starts.
- Admission is fit-based, not blanket; the matched creator is introduced with the brief.
- Packages and deliverables are locked before production starts.
- The 90-day standard licence is included; extensions, raw clips, and exclusivity are priced add-ons.
- Replacement or re-shoot applies when an approved brief is materially missed.
- A winning creator from month N is offered month N+1 at the same brand rate.
- No creator content is resold outside the approved brand project.
Priced add-ons · brandConfirmed during project setup, billed alongside the retainer.
- 12-month licence extension
- Raw clips, per deliverable
- Category exclusivity, 30/60/90 days
- Creator whitelisting, per creator per month
FAQ
Questions.
What makes this different from Collabstr or Billo?
Those are marketplaces. You browse creators and order videos. Furtuna Studio runs the casting, briefing, shooting, post-production, rights, and rebooking for you. Every video ships in paid-ad spec by default — 9:16 + 1:1, three hook variants, captions, clean audio. Category is one: lifestyle and wellness. The roster actually matches the brief.What exactly is 'ad-spec'?
Every deliverable ships as a ready-to-import set: 9:16 and 1:1 crops, three hook variants (3s/5s/8s), a captioned SRT file, first-frame optimised, commercially-safe audio. You drop the files into Meta or TikTok Ads Manager without a second editing pass.How does rebooking work?
When a creator's video from month N performs — ad spend continues on it — they're offered the corresponding slot in month N+1 at +5% on their rate. Knowledge of your product compounds; you stop re-onboarding creators every 30 days. Rebook uplift caps at +15% after three cycles.How are creators reviewed?
Creators apply with a reel and profile links. We look at craft, category fit, on-camera presence, reliability, and whether they can take a brief cleanly. Three business days to a yes, not-now, or a note on what we'd need to see next.What do creators earn?
$200 – $300 per finished video, before add-ons and rebook uplift. Paid within 10 days of brand acceptance through Wise, Stripe, or PayPal.How fast are projects delivered?
10-day turnaround on Pilot and on each Studio slot. The clock starts when the brief is approved, the creator confirms, and product is received where relevant.How do I reach Furtuna Studio?
Email hey@furtunatalent.com. Or use the Creator / Brand buttons at the top — faster than email, same 48-hour reply.